Showing posts with label non-profits. Show all posts
Showing posts with label non-profits. Show all posts

3/7/14

Crossing genres and a definition of a dirty word

There's been much talk of pop styled musical groups lately. There's a contingent in the classical world that calls for classical groups to meet audiences half-way, and that the best way to do so is to embrace popular music in classical concerts.

There are others that claim that such attempts are nothing but pandering to commercial interests. That this type of programming accepts a viewpoint that classical music institutions and smaller groups should be tied, first and foremost, to commercial interests.

Of course, the truth of the matter is that there is no one answer to this dilemma. Performing popular music, be it transcriptions, arrangements, or original tunes in popular styles is not a new idea; nor is it likely to be the savior of classical music that certain pundits assume. It is also not outright pandering, nor specifically bowing to commercial interests.

A series of problems lie at the heart of this (continuous) disagreement. First is a philosophical issue--what is the purpose of the institution or group? Is the chief purpose of the group entertainment, educational, promotion of the arts, or some other idea? The answer for performing organizations, or course, is the promotion of the arts.

Which comes to another question: what arts are being promoted, and how best to promote them? For a symphonic group, the general mission is to play concerts at a high caliber. What is on the concerts is a matter of discussion.

In deciding programming, there are many issues to weigh, including past seasons, areas of expertise of the performers involved, a general aesthetic mission, and what best serves the public (which is decided, in part, by feedback from the public). Every group has its own character, from symphonies that focus on Classical and Romantic area rep, to new music ensembles focusing only on the most recent compositions from a few different styles, to a gospel choir performing modern and traditional spirituals, hymns, and anthems.

Many of these groups are tied to specific geographic regions. The New York Philharmonic serves, first and foremost, New York City. newEar new music ensemble serves Kansas City, MO. The Indianapolis Children's Chorus serves Indianapolis, IN, and San Francisco Opera serves San Francisco, CA. Groups when they reach a certain size and have accumulated enough cultural capital can begin exerting influence in wider and wider circles.

For groups focusing on performance, this means that they can add more concerts to the schedule, tour, record CDs (and publish themselves, or work with a record label), create spin-off groups (say, a section forming a small chamber ensemble under the banner of the large ensemble. This is fairly common in large symphonies) or expand into other areas of need, such as focusing on educational outreach. For educationally focused groups (such as youth symphonies or choruses), this could mean creating more groups, bringing in more teachers to help run sectionals, expand into after school programs, or expand performance opportunities through recordings and tours.

But first and foremost, the main mission of the group should be the focus: in this case, I will limit it to just groups focusing on the promotion of the arts through musical performance.

Discussions have arisen on what is the product of a group. It seems odd to ask this for a performing group, however in the pop world, the paradigm has been shifting. In the age before recorded media, the live performance was the product. In the age just prior to the rise of recorded media, the beginning of the radio age, the live performance was still a main factor. There were radio and television symphonies in place all over the world, from the BBC Orchestra to the NBC Orchestra (under the baton of Arturo Toscanini). For pop groups, the recorded media quickly became the main product--it is easier and more cost effective to produce a large amount of recordings and sell them for personal use than to undertake a tour. Radio proliferated the songs, home audiences rushed out to buy records, and the rise of the record company and popular music in the 20th century begins to take firm hold.

Of course the most early adopters of the technology were arts groups. One of the earliest recordings on an Edison Phonograph that has been preserved to this day is Johannes Brahms playing Brahms. Radio and TV Orchestras gave regular concerts over the air, and opera singers, such as Enrico Caruso, were recorded and pushed out as the must have items of the time. It was a time that held culture in high esteem for being culture. The goal for Grammophone was, of course, commercial at heart, but there was also a moral belief that the highest quality and caliber of music should be represented. This early 20th century period was marked by the writings of philosophers and critics dating back to the 19th century--in particular Schopenhauer who praised music as being the highest art form (but not all music), Eduard Hanslick and his formalist push (backing Brahms and attacking Wagner and other artists that sought to connect music to outside forces), and Theodore Adorno (who's critical theory is still approached today, and again touts the superiority of high art over all other art forms, even specifically attacking "Jazz," though at this time it is thought that the term is synonymous with all popular music, swing being the most popular at the time of his writings). The Romantic ideals of music pushed into music theory as well, where a certain German nationalist named Heinrich Schenker put forth a musical theory of linear (contrapuntal) analysis that, as a theory, works well for some specific style periods. Along with the useful theoretical end, Schenker attached large amounts of philosophy pushing nationalistic ideals, most importantly the superiority of German musical writing.

Nationalism in general was a major movement in the Romantic era. Countries throughout Europe were rebelling against what was seen as cultural imperialism in music--German music being placed on the highest place, and all other music being inferior to it. This manifested itself in many countries, notably Sweden (an early adopter due to the efforts of Gustav III, a ruler who was not known for his strength, so he made up for it with wanton flourishes of power. The bonus was the creation of the state opera, state symphony, and various other arts enterprises in Sweden), England (whose identity became more coalesced in the 20th century with Elgar and Ralph Vaughan Williams), Scotland (who was seeking not only their individual identity apart from Germany, but also apart from England), France (who was often at odds with Germany, and now focused on the creation of original forms, such as the French Grand Opera), and many more. However, culture in America was tied heavily to who immigrated to America. Recently founded in comparison to these movements, America had to struggle with national identity on a more base level, and cultural capital was not the highest priority. This may be linked to groups such as the Puritans who did not believe in the use of music for recreation, only for services, or Calvinists, who had similar views, but were a bit more lenient on the recreational use of music, but a bit more strict on what music could be performed in church (monophony only--meaning everyone singing the melody together. Instruments were also frowned upon). And, of course as time has gone on, there have been more forms of music in America, from the minstrelsy shows of the 19th century (where many of the American folk songs, such as "O Susannah" originate--for a look at the times, check out the later verses. There's a lot of stereotypical imagery which showed the lack of understanding of the culture). This leads to the rise of Burlesque, the creation of American theater (with musicals owing much to signspiel traditions of Germany, and the light comic operas of the English, especially Gilbert and Sullivan).

Why cover these trends? Because they are important to understanding how performing groups came to be in the United States. Symphonies were often led by European conductors, and filled with European musicians. American musicians traveled to Europe to study, with notable exceptions (such as Charles Ives, who had a fiercely nationalistic view, and was a misogynist, which explains why he discusses Europeans in derogatory effeminate terms--this is not to detract from his music, to put in slight perspective why he took the path he did. Other nationalistic composers also created national trends based on misguided personal ideals. It doesn't injure their music, but it's important to keep a perspective on why these trends started. Reactionary, and political...but that was a past post. Let's at least be honest about where the trends begin).

There has also been a huge amount of cross pollination between musical styles from time immemorial. From Machaut and Dufay writing popular songs and including them in their masses; to madrigals inhabiting a space somewhere between folk music and liturgical anthems; on to the use of folk music in the nationalistic works of Sweden, Scotland, and England; Barok and Kodaly recording folk songs, and using the material (directly and indirectly in their music); to the rise of film music with Korngold and Bernard Herrmann's memorable scores; jazz composers and orchestras recreating pieces in a new light, or fusing traditions into new pieces (Duke Ellington is a master of this with a great example being his Nutcracker Suite); dance bands develop into funk, go go, and disco, all which originally included acoustic instruments as well as the rising electric guitar, electric bass, and synthesizers; and we would be remiss to include the great Herbie Hancock's work in fusion, reaching out to artists of all walks starting in the 70s: all of this to illustrate a single point--the idea of fusing genres, even in the orchestral world, is not new. How many rock/orchestral concerts can be pointed out in the last 40 years? I personally own Metallica's S&M , which dates from 1999...And yet, somehow that collaboration concert didn't lead to more amazing things with the San Francisco Orchestra. Metallica fans did not rush out and buy the great SFO recordings. Or what about Portishead's concert and recording "Live at Roseland" with members of the NY Phil? Did this collaboration bring more people to the NY Phil?

I made the claim earlier that there is no correct answer to the issues that face orchestras. I do, however, have a strong opinion of what can help a great many of them--a return to their original purpose of serving a local community. Orchestras exist for their live performances, not their recordings, live streams, or televised appearances. Media is a way of reaching a wider crowd, but is that crowd who is really being "served" by the organization? If I buy a CD of the Chicago Symphony Orchestra, it is a one off deal. I may purchase another, if I happen to like their recording of a certain piece. I did buy their recording of Ives' 4th Symphony. Did that one time sale bring me to the concert?

No, because I live nowhere near Chicago. At the time, I lived in Kansas City.

Did buying that recording get me to go to the Kansas City Symphony?

No, because that recording is not the KCS.

Connecting with a local audience comes down to knowing your local audience. This doesn't mean following national metrics, or even sending out a questionnaire to your season ticket holders. This means talking to people--talking to people after concerts, during intermission, and outside the concerts during community events. It means talking to people who aren't your largest donors, but people who would gladly go to a few concerts, when time and funds permit...and if the programming is interesting.

It means connecting with local musicians. Many orchestras do a good job going to local colleges and playing concerts. Some offer side-by-sides. Orchestral musicians often teach at local universities (I had the fortune to take lessons with a principal player). And yet there's still a divide. Composers, both young and old feel left out of the equation. Performers know only one or two members of the orchestra, but don't resonate nor understand the group as a whole. And the public faces, the musical directors, often hold themselves aloof from the community--and those that make themselves known are beloved (take Bernstein, Osma Vaska, Michael Tilson Thomas, just to name a few).

But pandering is not the way. Ah, there it is, the dirty word that pundits on one side scream "Listening to your audience is not pandering!" while the other side retaliates "Playing anything but the greatest works is pandering!"

There's a simple definition to "what is pandering?" The basic definition is to gratify or indulge an immoral desire or taste. With a symphony then, what is pandering?

Creating a concert season that abandons your mission.

If your mission is to "promote the arts through orchestral concerts to the local populace," then the question becomes "Is playing a bunch of pop arrangements to draw in a wider crowd pandering?" The deeper questions are "Does pop music need promotion?" and "Is the purpose of the orchestra to sell tickets?" Another way to phrase it is "Are orchestras solely for entertainment?" And this leads to the question "Are masterpieces, Romantic and Classical era pieces, and large symphonic works entertaining?"

And this reaches a final question of taste, which is something that all too often pundits on both sides seem to ignore. Not everyone likes classical music. Not everyone who likes classical music likes Classical era music. Someone may love Schubert but hate Bruckner. They may love Penderecki but despise Brahms. They may love Nickelback, Pentatonix, and Lindsay Stirling, but hate Shostacovich.

Does this mean that the answer to the question becomes "The metric says the most people like Lindsay Stirling. We can sell out concerts if we bring her in."?

Does this mean that this serves the community?

Or is it entertainment, a way to sell tickets, a necessary evil, or a brand new way of expressing ourselves that should replace the old?

For me, this is where the arts stand. They don't stand at a point of answer, they stand at a point of questions. To answer the questions, each group must discuss them, openly; board, management, and players. Groups must be willing to experiment within what they feel is the purpose of their group. And be ready to say "no, this is not what we stand for as an organization."

So, let's open the dialogue--here and all over. What is the purpose of a non-profit performing group? What are the necessary "evils" (or giving of concerts outside what the group would consider the mission)? How broad is the mission? Are all music forms to "equal" in representation? Do some groups need more or less representation? And how do we connect with a local audience without giving up our moral standing (as it relates to the mission of the group)?

Thoughts, ideas, comments?

12/12/13

13 Really Awesome Facts About Music That You Never Dreamed Were True!!!! (NSFW!!!)

1) Did you know that this is the first time the music business was D.I.Y.? Before then, everyone either went through a record label, a major organisation, or a king!

Of course, that's not true at all, and it's a claim that I just continue to not understand...First off, almost all chamber groups have been D.I.Y. for as long as I can remember. The idea that a group like Eighth Blackbird was formed, immediately had representation, and were world-wide superstars is a myth, just like it was a myth that Liszt just burst on the scene as an international superstar. We make it sound that way, but it's not true...And don't get me started on the Troubadours. Some were a part of specific courts, yes, others were not, traveling during the summer months, and playing at minor courts and fairs. Nothing more D.I.Y. than that.

Perhaps, a better phrase should be "The first generation in America since 1980 that has been raised in economically depressed times, and lack the financial backers that existed during the 80s and 90s." That's not nearly as sexy though.

2) Playing music in rock venues, bars, and clubs is the only way to save classical music!

First off, it's far from the only way to save classical music. Secondly, when this conversation comes up, it quickly devolves into a fight of elitism vs. the common man, snobbery, the tyranny of the recital hall (from the dress to the heightened stage), the Ivory tower, and on and on and on.

Why not ask some practical questions? First off, how loud is a rock concert? How compressed is the dynamic level? Does it matter if people are talking when a band is pounding out 135 dB of sound in a small club? Does it matter if people sing along? Do classical performers have any idea how to perform in that situation, with stage monitors instead of hearing each other acoustically, or a live engineer that can handle translating a cello into a decent sounding instrument? Do the venues even want to book the bands?

Small story: I had a chance to set-up a concert with Eighth Blackbird. UMKC was bringing them in, and I pitched a "side-by-side" concert with members of 8bb and students sharing the stage playing works by UMKC students. 8bb chose the pieces to play (after a quick check from a panel to make sure everything was up to a professional standard). One of my jobs was finding a venue. I contacted several venues with about 3 months of head time, asking about dates to book in the club. Before even asking the venues, I checked to make sure dates were open. I either got no reply or "we don't book that kind of music."

That was Grammy award winning, world-renowned eighth blackbird. Tell me again how your newly formed string quartet is going to get gigs at the same venues as bands. Sorry, there isn't an LPR style club in every city.

One note: I would like to see audiences be a little less uptight. I'm tired of getting the stink-eye when I laugh at lines or staging in operas, tap my foot a bit too vigorously, or move a bit too much in my seat. You can bet I'm enjoying the music, perhaps more than all of you around me. And yes, I "get" the music. If I didn't love it and understand, I shouldn't be ABD and on a research scholarship in music.

3) Research in music no longer requires facts!

You'll notice I made no links above. They are no longer necessary. Generally speaking, journalism has taken over as the main mode of understanding classical music. Blogs and small zines are the trusted sources, just as aggregate sites and sensationalist journalists are where we get all our news. This means, I no longer have to fact check, pour through intense amount of journal articles and books, find previous research, or really do any academic work. Since it's printed on the internet, it is now true.

This saves me so much time. I used to spend time researching a topic and going analysis on it. I'm guessing my blog now counts as active publications as well. That's awesome--getting into conferences is difficult, and I was tired of actively researching "the analysis of interactive multimedia" and "definitions of a score in electronic media" and all sorts of other scholarly pursuits I had, presented on, and had published. Now I can just toss it out my facts in all their glory, Buzzfeed style!

Thank you Buzzfeed!!!!

4) Orchestras are archaic, no one loves them!

I've said it before, and I'll say it again--the biggest issue in classical music is marketing. The basic scheme for marketing is to keep the base happy with little or no push to expand. Another anecdote that is obviously a perfect illustration.

During the past week, I have convinced several people to go see Salome at the Royal Opera in Stockholm. How did I convince these people? I summarized the plot, told them the composer, and compared it to music they knew--easy with Strauss: "The opening of 2001: a Space Odyssey." Salome is NOT a hard show to sell! The story is awesome, the music is Romantic, and it's on the shorter side. People were interested in Parsifal as well, but the over four hour time is rough for a first (or rare) opera appearance.

The Royal Opera here does TV spots. It's always Papageno and Papagena's song from Die Zauberflute. Also a good opera to go to, if a bit on the hokey side. But it's just brief audio, and "Come see the show!" That's a nice reminder, but it's not going to generate much interest. Sorry marketing departments for operas and symphonies--the best way to get people excited is contact. Maybe more flashmobs. Flashmobs are still popular right?

5) Large opera and orchestra non-profits must always make money!

Oy...yeah...sure. All non-profits must always make a profit. Continuously.

In actuality, many businesses don't operate at a continuous profit. There are fluctuations between years, poor product releases, etc. But non-profits don't exist to make profit, they exist to to fulfill their mission. This should be done in a "fiscally responsible" way, but that doesn't mean making a tidy profit every year. That's actually against the law, and it means you're not spending enough on your mission.

Just like the US government cries over having a balanced budget and having lower taxes without understanding the trade-off (a smaller private sector), non-profit boards are operating under the same ideas. I just can't fathom an orchestra with a permanent home and little to no rent doing fewer concerts, and most of them poor excuses for pops. How does this serve the mission? And how does it generate revenue? I'm just a lowly rural raised poor musician who don't understand none of them big city words or ideas, but it just seems a bit off to me...

6) Money is the only measure of success in music!

I'd love to be rich. I'd love to get rich playing music. But it wouldn't make me all that successful.

I've made a living in the music business before, as an engineer, a lighting guy, and other tech type stuff. I've made money performing (not much). I've made money from my compositions (even less).

I've also traveled to multiple countries, all over the US, presented papers, had music performed, gone to festivals, workshops, and conferences, made many friends, and helped more than a few young musicians start their own lives in music.

I almost typed careers, but that's not what this is.

Perhaps, as musicians, that's all we need to do--stop saying "I want a career in music" and start saying "I want a life in music."

7) Fusion with popular music is the only way to save classical music! It's so original and exciting!

L'homme arme. That's all I should have to say, right?

L'homme arme is a secular song dating from Renaissance France. By secular, I mean, more or less, a pop song, a tavern song, a minstrel's song. It was a song, more or less, about a man taking arms (not ripping them off, but getting a sword) and how all men should be finding a sword and mail (as in the armor). It was written during a time when there was a Crusade happening, so it could allude to that, or it could allude specifically to St. Michael the Archangel.

It was incredibly popular to use in Masses. In fact, popular tunes were often used in Masses as the cantus firmus, Josquin des Prez and Dufay are two of my favourites. And don't get me started on dance suites, which of course were stylized versions of popular dance music, done in a soloistic fashion.

Yep, fusion, it's brand spanking new

8) I just invented this awesome thing: I CALL IT THE WHEEL!!!

You might have noticed a bit of theme evolving here. A central issue I have with almost all the current writings about the current crisis in music and how classical music must evolve is that it lacks any sort of historical context. Everyone is reinventing the wheel.

Listen, we've all been there. How many times have I sat down to write a piece of music and said "No one has ever done this before! I'm awesome!" Then, because I'm some sort of masochist, I decided to do this novel thing called "research."

After 45 minutes or so, I'm in tears tearing up all my manuscript paper. Woe is me, it's been done!

Then I realize that this is fantastic. If it's been done, they can tell me how to do these hard parts. Then I can build off of it, tweak it, perfect it, add my own twists, give characters different voices, duck tape a kazoo to the trombone, or possibly put wax paper over the bell to make it a META-KAZOO!!! Shit, someone did that too? Well, did they do it while playing multiphonics and dancing a jig? Thought not...

Maybe because it's a horrible idea. But I'm totally going to make David Whitwell do that in my next piece. BWAHAHAHAHAHAHA

9) Music is completely subjective, cannot be judged in any way...except for music sales! What sells is obviously the best!

I don't even think I have the strength of snark left in me to go into this. Suffice it to say music can objectively be broken down--you can tell when a band plays well and when they don't. If a piece of music is boring, there's probably an objective reason why.

Now, people do have different tastes, and what is boring to one may be transcendental to another. This is true. But there's still better created music.

For instance, I have a friend whose music I just don't fancy. Whenever I hear it, it just doesn't get me going. However, I can tell that it's crafted wonderfully and deserves praise. I can also tell when performers nail it and when they don't nail it. I've listened to pieces that, conceptually, just did not work well--they sounded arbitrary, lacking in organisation, thought, or care, and seemed to just didn't fell flat. And that they could easily be done better.

And if we take the idea that tastes are different, and that objectively good music exists in many forms, then all sales show is what is currently popular with a group of people with the means to purchase the music. And if we only champion that which is most popular, well...Let's just say if this was civil rights, we'd be in trouble...

10) To be a musician and have a career, one must go to college.


In classical music, to have a career, yes. Your pedigree matters as much (or more) than your skills. For a pop musician...Bob Dylan didn't. Neither did the Beatles. Miley Cyrus has been a child star and took voice and acting lessons, but not "proper" conservatory training. Same with Britney Spears and Justin Timberlake. Timbaland started DJing at around 15 (thanks to being in the hospital from a stupid coworker).

What you need for success in popular music is drive, marketing, time, and lessons (if you're a singer or instrumentalist). Just like most pursuits, you can do this without going to college. The trick with other pursuits, such as classical music, or chemistry, is that there are social hurdles and resources available in university. For instance, if you want to start a rock group, you can find some friends, purchase some used instruments, and start practicing. You can sign up for guitar/bass/drum/vocal lessons, get better, and by the time you're 18, be very proficient (if you put in the time and have the drive). Numerous groups have done this.

If you want to be a classical musician, say, a cellist and play in a symphony, you need to practice in symphonies. Your middle school and high school may have these, but the jump from HS to pro is like the jump from HS to pro in sports--a few people can pull it off, extreme talents that have been training for a long time, but most need more training. And stepping up a level in orchestra after HS isn't easy to do outside academia.

So, don't get tied to the idea that you have to go to college if you want to do pop music. And don't get tied to the idea you have to go to college in music. Rivers Cuomo, of Weezer fame, has a degree in English.

For a fun comparison, Dolph Lundgren (Rocky IV, Johnny Mnemonic, and many others) has a masters in chemical engineering and turned down a Fulbright to MIT. Which, now being in Sweden, I understand--the Fulbright isn't as well known here by the students. Still, mind-blowing considering I'm on a Fulbright.

I don't think he regrets his decision, considering his success...

11) Opera is in English!

One of the first questions I'm asked about my opera is "What language is it in?" Everyone seems surprised that it's in English. Granted, English wasn't the most popular language for music for a long stretch of time, but it's far from a new idea. There are English art songs dating back a long way, to folks like Dowland. And Henry Purcell wrote opera in English during the Baroque. Thomas Arne and Handel did it later, and, skipping forward quite far, there's of course Benjamin Britten.

We can just forget about Elgar, can't we?

Why is this still not a known fact? There are undoubtedly many reasons, and even though I've done more than my fair share of finger pointing during this, I'm actually not going to do so now. OK, maybe I will--popularity. If it's not Verdi, Puccini, Wagner, Rossini, or any of those other super well known opera composers that singers and audiences adore, then it's not done. And if it's not performed, then how would anyone know about it?

12) Music and musicians aren't political, ever!

Well...guess I should quit? And we can toss out Beethoven, Mozart, Wagner, Britten, Elgar, all the nationalist type composers in the 19th century (Grieg, Dvorak, Sibelius, and into the 20th century with guys like Bartok and Vaughan Williams).

Sorry, but music as political thought is as old as...

Well, you remember those troubadours I brought up earlier? Yeah, there was a whole bunch of that going on. One of my favourites is the epic song The Song of the Albigensian Crusade. It's an epic poem written by two separate authors who both had distinct personal views. It was meant to be performed to music, in the same way The Song of Roland and other epics were. And, well, it's about as political as you can get. I wrote a paper on it once. But research papers don't matter much, so just take my word for it.

And, of course, since I'm here in Sweden researching political musicians in the death metal scene, I can say with a little authority that, yeah, they might have had some political agendas. Maybe. I mean, they said they did, but that doesn't mean they actually did...

13) No one brought classical music to the masses until the 90s.

Well, I mean, other than all the examples above. Those don't count though. I need more examples, new and fresh examples.

The Town Hall in New York City. It was founded in 1921 by the League for Political Education, who were main fighters for the 19th amendment. They wanted to create a place where people of all social ranks and stations, and has a long history of being an open type of place. The seating is open, no box seats, and no obstructed views. This was meant to show the ideals of democracy (socialist commies. Also, normally, I would have cited this as it's pretty much verbatim from Wikipedia, but, ya know, that's not needed anymore).

There have been numerous classical and pop concerts given here, from Rachmaninoff to Dizzy Gillespie to John Cage's 25 year retrospective, to Whitney Houston. It's also known for it's poetry readings (I didn't need Wikipedia for those facts).

NYC Opera, now defunct, was created as the "people's opera," bringing mostly light productions to NYC at reasonable prices.

Singspiel houses in Vienna premiered many of Mozart's works. These houses were not the high brow Royal Vienna Opera House, but more relaxed places where the style of singspiel (more like an English ballade opera, the precursor to the music) were performed. They were cheaper, had drinks, and many shows were presented as parodies, often of the higher class. Hence why if you search through Mozart's operas, you see a lot of jokes at the expense of nobles.

*********************************************************************************

My snark is finished. I was actually tired of it a while ago, but decided to press on to get to that last point.

This is, obviously, parody, satire, and snark. It's also a scathing critique.

What really differs from what I've done above and what we've been seeing in other places? Are my arguments all that different?

One difference is I'm not presenting the "popular" opinions. I'm reminded of Howard Zinn's "A People's History of America." I am not Zinn, not making that claim at all. But Zinn presented views of events that were from "the losers" in the fights.

History is often told from the winners point of view. It's also often told by the loudest individual, or the person telling the majority of people what they want to hear. It's how presidents win elections and HuffPo gives millions of clicks a day.

I'm going to lay my hand on the table and throw away what little subtlety was in this post, that tiny shred that was nearly there: Everyone reading this should have questioned every single statement I made. Many of you probably did. A fair portion of you should scoff at my opinions because they are unfounded.

You are correct.

And so are many of the articles you've read in the past week that you've liked. A study of five people is not a study. Asking 100 people nationwide about your local arts organisation proves nothing.

And the unfounded opinions of one man are just unfounded opinions.

Perhaps, we should all be demanding more from our pseudo-philosophers and demand some real proof, action, and ideas, rather than taking things at face value.



9/10/13

What can be learned from the NYC Opera?

I've been talking a great deal about the Minnesota Orchestra lockout and "negotiations," as well as going through a post by Philip Kennicott with a fine tooth comb. Then, another arts debacle slams its way into my thinking.

The NYC Opera my cancel most of their season, and next season, and indefinitely, if they don't raise a lot of money.

Alright, for the moment I'm going to ignore the wanker that posted this article which is bereft of sense and chock full of logical fallacies. Mainly because my good friend Ashley Hirt already took care of dealing with that nonsense. Instead, I want to look at a correlation between NYC Opera and the Minnesota Orchestra.

Back in 2009, the NYC Opera went dark for the season. This was due entirely to the renovation of their hall in Lincoln Center. I remember quite well some of the past fights. George Steel, general manager and artistic director, was actively trying to move the NYC Opera out of Lincoln Center (this is in 2011, I believe). He said it cost too much money. The musicians wanted Steel out. Great stars signed a petition to keep the NYC Opera in Lincoln Center. In the end, the company left Lincoln Center and has performed at various venues around NYC. Even at Steel's hire in 2009, the company was in bad straights. There were some major hurdles to overcome.

Going dark for a season is incredibly costly. No productions means no immediate revenue. It also makes getting donations difficult, even when you went dark for a "nice" reason like renovations. And the timing was horrendous. Here's NYC Opera, taking out large sums from their endowment to pay fixed bills, loans, administrative costs, and all the day to day workings of a company. They laid off quite a few administrators in '08-'09 to save on costs. But the recession decimated a poorly invested endowment, along with taking out huge sums to pay their trimmed down cost.

They finish the dark '09 season with no endowment to speak of. That means they had little or no money to borrow from to get their shortened '09-'10 season going--a season which started late and had less planning, as their previous director was fired during the dead season and replaced with Steel.

Donations generally lagged after '09. The controversy over leaving Lincoln Center, and unpopularity of the move hurt donations. Costs were being cut as quickly as possible, with the orchestra turning from a full-time gig, to a part-time gig, to a "pay as you go" gig. The amount of productions shrank. Slowly, but surely, NYC Opera was going away. All this translated to one big factor:

A loss of faith in the company by it's musicians and patrons.

Hopefully you've started to see the correlations between NYC Opera and the Minnesota Orchestra. Minnesota just spent a season dark. While data on donations from last year haven't been reported, I would guess they are WAY down. And I would guess they had to pull from the endowment to pay for just about everything. There are tons of fixed costs--the hall, administration, electricity--that are still there whether or not the orchestra is playing.

And if the orchestra isn't playing, it's harder to get donations. Here's a board screaming about the dwindling endowment, and the high rate of costs, but how high are those costs compared to revenue right now? Considering there is no revenue from concerts (in fact, they've having to pay back for tickets), and donations are undoubtedly way down, I'd guess that their grand plan of "breaking the union" is doing nothing but bankrupting the orchestra.

We all understand times can be hard. Most people want to pitch in and make things work. Musicians want to make music, and want to keep orchestras solvent. But the mismanagement of the orchestra is so amazingly obvious, that it's almost unbelievable.

So, why not learn from the NYC Opera. Going black for a season is a quick way to kill any non-profit. Or for-profit! Let's be honest, what would happen if Wal-Mart closed FOR A YEAR. All the stores. What happened if they didn't open for a year and a half, and when they did, they were half the size with only a few people working.

Would anyone bother going back to Wal-Mart?

The trust of the Minnesota Orchestra is horribly shaken, just as it is currently with the NYC Opera. Both are struggling to survive. But at least the NYC Opera, while definitely having a tumultuous relationship with its general manager, are at least trying to work together. In both cases there have been horribly mismanaged moments. And, in both, it wasn't the musicians that boned most of it up. In NYC, the musicians have given back, tried to make it work. And it hasn't.

In Minnesota, they're not even getting a chance to make it work.

Can you really trust this organization now? Even if a contract is ratified, how long until Minnesota runs into the same (or worse) issues because of this horrible gulf? Will they stagger on like NYC Opera, or fold immediately?

The musicians have shown they can self-produce concerts--18 in fact. Now it's time for the management to show they actually know how to run an orchestra.  Though, I fear, the damage to the community's faith has been irreparably damaged.

8/27/13

Is new music and outreach the problem?

UPDATE: Check out my 2nd post on this topic, this one taking on Kennicott's ideas of new music.

An article posted at newrepublic is making the music rounds. It's title and page name give it all away: America's Orchestras are in Crisis: How an effort to popularize classical music undermines what makes orchestras great. The page title: orchestras-crisis-outreach-ruining-them.

The article starts out describing Nashville Symphony's near foreclosure, mainly due to being unable to afford the interested on a letter of credit that helped build a $123.5 million symphony center. The symphony has been running deficits for the past few years in the $10-20 million range. Yes, this is a problem, somewhat...If we take for granted that they are supposed to always operate in the black and be a for profit. Which, as I discussed earlier, isn't really the point of orchestras.

Which gets me to the main question that popped into my head after reading this article: What is the point of an orchestra. According to the writer, Philip Kennicott, it is mainly about the standard rep. And that is a stance he maintains throughout the article.

There are lots of interesting bits, a notable attack on the "Americanizing the American Orchestra" document, with a fun quote by Edward Rothstein calling it "thoroughly wrongheaded, an abdication of the tradition orchestras represent and a refusal to accept responsibilities on artistic leadership." Kennicott seemed completely in league with this opinion.

It's interesting to me, as I decided to re-read the "Americanizing" before posting this. Kennicott says that most orchestras adopted the basic tenets of the document. After re-reading it, I couldn't disagree more. "Achieving Cultural Diversity" is laughable, the entire chapter on "The relationship of Musicians and the Orchestral Institution" has been completely ignored, the concert-going experience has become less and less varied over the years, orchestras in education are more about working with elite groups, or small movements forward, volunteerism is low, orchestral leadership is mostly run by non-musicians that have no training in even running a non-profit, and the repertoire is stagnant. So, what do I mean? Well, taking apart Kennicott and the 200+ page "Americanizing" would be a dissertation--and while I am writing a dissertation, it is not on the American Orchestra. I am a composer, after all...

So, let me approach these problems from my perspective: 29 years old, composer and trombonist, finishing a doctorate in music composition, starting my professional life pretty well, and someone who loves Beethoven, Brahms, Bruckner, and any number of other composers whose last names start with B.

Skipping ahead through Kennicott's history of the orchestra (which is quite good), I come to a statement that made me a bit sad: "Almost none of this is of any interest to serious listeners, including those with diverse musical tastes who prefer the real thing to the local orchestras attempt to imitate jazz, ethnic, or pop forms." This in reference to Detroit symphony having special events that include video-game nights, the Texas Tenors, the Indigo Girls, holiday events, movie nights, etc. My gut reaction?

Well, I'm interested in video-game nights, Indigo Girls (or similar style concerts), and movie nights. I'm not into holiday events, but that's because I'm a Grinch, and I'm not into cross-over artists like Josh Grobin (though I have been to a Josh Grobin concert, and he is a charismatic guy. Just not my cup of tea). So, I sit here thinking "Who is Kennicott representing?"

My answer is simple: "The Olde Guard." These are the same people that dislike Boulez, and wanted music that was, no matter what, tied to the "orchestral tradition," which is really not that old, nor is it that demanding. Kennicott is right on to point out how things have changed, how the silent listening is "counterculture" and even that it's a good thing. Couldn't agree more there, though I think the amount of "shushing" when a concert goer does send some heartened gratitude toward the orchestra at an "inappropriate time" is also rude...I'm sure most concert-goers in a normal audience would have freaked out when, after a group premiered a piece of mine and nailed it, I jumped up, screamed "YEAH! WAY TO GO!!!" and wanted to just run on stage and hug every musician for performing so beautifully. In that moment, it wasn't that it was "my" music, but that this was a piece I was intimate with, and they nailed it. The same could be said after hearing the Indianapolis Symphony Orchestra perform Bruckner 4 to a nearly empty house many years ago. It was so empty, with my $10 student rush "sit wherever is open" ticket, I got premium seats. The ISO NAILED that performance, and, without a moment of hesitation, I clapped between movements, and leaped from my seat at the end screaming "BRAVISSIMO!" Yes, I'm that guy that, at that point being around 21, and an undergraduate in music, was so excited for Bruckner that I screamed like a Beilieber.

I've been in on conversations about orchestras, and, honestly, I think while Kennicott has some good thoughts, and his heart is in the right place, he's not looking at some facts.
Fact 1: the "base" is getting older, and isn't willing to spend money in a tough economy.

Fact 2: Orchestras are not doing a good job expanding their bases.

Fact 3: Younger generations are turned off by orchestras not just because of the music, but because the orchestras and their defenders themselves tell them "this music isn't for you. You're not 'serious' enough."

Fact 4: young musicians ARE TURNING AWAY FROM ORCHESTRAS! Not only are orchestras alienating future attendees, but the musicians themselves are turning away. Kennicott doesn't care about video game music. Well, guess what, most of us don't care about seeing every Beethoven symphony offered every year in a single metropolitan area. Why? because

Fact 5: All music is available for people to listen to at a moments notice for a small price (or free), and the orchestra isn't doing a good job of showing what they provide over the recorded medium, or offering things that the recorded medium can't offer.

Fact 6: People are generally uneducated about the music, not in a "you don't understand sonata form" but in the "I've never even heard something from an opera" or "What instruments are in a symphony? Strings, right?"

Fact 7: Never before has orchestral music been so much about being a "museum." And, to defend myself from Kennicott's attack of "Well don't you like museums?" my answer is "Yes, I do, but orchestras are not museums." Orchestras are living, breathing entities. During Mozart's time, did they play nothing but Telemann and CPE Bach? During Beethoven's, nothing by Haydn? During Brahms, nothing by Beethoven?  If they had, we wouldn't have gotten much Mozart, Brahms, etc...No, before Beethoven the groups were tied to courts with each court having its own composer. Orchestras got bigger and less centralized starting in the Classical period, and by Beethoven there were more state-run groups (which coincided with the creation of centralization of power in the 18th and 19th century). Even then, groups were "clique" oriented, with some composers being the laureates and taking charge--I think of the French Grand Opera and Meyerbeer as resident. Orchestral programs often had local flavors from the great composers of the area, and at times it was difficult for composers to become more "metropolitan." And many died in obscurity, or with one or two modest hits outside their area. Take, for instance, Bruckner, who had one major orchestral success--his 7th symphony. Beyond that, he was somewhat known for his masses, and definitely for his organ playing. He applied for teaching positions in Vienna regularly, and was turned down almost continuously, until he reached a much older age and finally had got to teach a few years. All this in his mid to late 60s.

These facts are important. And the way to fix most of them is through outreach. Kennicott thinks turning to outreach defeats the purpose of the orchestra. What is the purpose of the American orchestra? Most say it is to bring the greatest music at the highest possible level to their community. If your community doesn't know the music you're playing, then is the concert the correct "teaching" experience? I don't think so.

The final bit in Kennicott's writing is more a review of a specific piece. First Kennicott talks about the failing to increase the amount of black musicians in the St. Louis Youth Orchestra...which, I have an entire blogpost formulating on why youth orchestras, and music program in general, fail with many urban and rural communities, really only thriving in suburban areas (lemme give you a hint: money).

Kennicott dislike Ingram Marshall's "Kingdom Come." Now, I'll admit that I am somewhat ignorant of the piece--and I've tried to purchase and download it, but it seems being in Sweden makes that process a little more complicated...

Anyway, Kennicott created a checklist of the "currently fashionable...new classical works: ...harmonically and melodically accessible and socially topical, it mixes media, and it draws on musical cultures outside the concert hall." Hm, well, I don't see a problem with those things at all. And, I guess he hasn't gone to many new music concerts because to make such a blanket generalization about contemporary music is as profoundly silly as making such a blanket generalization about orchestral music. Kennicott also seems to like melodic styles than motivic styles, which makes me wonder how much he likes the development sections of, say, Brahms. But that's not where I get a little concerned: these are opinions, and we are all allowed our opinions. And until I hear "Kingdom Come" I can't really enter a dialogue about its effectiveness as a piece...and even then I lose the live portion (such as Kennicott's critique that the recorded media weren't of high quality. Well, that could be any number of things, from the speakers to the production, to the overall aesthetic. When I get the recording, I can make a better judgement. hopefully in a few days).

No, it's the end. "The problem with 'Kingdom Come' is that it subverts much taht is good about the tradition it supposedly continues. The orchestra willingly suppressed virtuosity, spontaneity, and the raw power of its acoustic sound...Why make young people play it? It seems a very ill sign for the future that bad music is so willingly foisted on serious juniors musicians who have already made a commitment to the art form." (emphasis added)

Wow dude...wow. Ok, I get that Kennicott is a critic. And, honestly, I'm also pretty damn scathing. But let's approach it from this fashion. Virtuosity...in orchestral playing? Really? Alright, I'm gonna be honest. As a trombone player, I haven't had an orchestral part I couldn't basically sight read written by anyone pre-20th century. There was once a tricky part of a Schumann symphony where I had to run arpeggios through the circle of fifths. If that wasn't a general exercise I did every day at that point, it may have been difficult. But orchestral music ISN'T about virtuosity. In fact, when a modern composer writes a truly virtuosic work, it's often not played.

Spontaneity, eh? Yes, Brahms is incredibly spontaneous. Well, he might have been 100+ years ago. But we're talking about a fully notated medium. The spontaneity factor of live music comes from the active participation of many people in a live artistic act. If, someone, Ingram Marshall defeated that, then I am truly impressed. If it was defeated, it wasn't because there was fixed media, but because the group hasn't worked in the medium long enough...not to say fixed media doesn't have it's own challenges for spontaneity, but it is, in some form, interactive (albeit passively). To say that since the recording never changes, it destroys the experience is tantamount to saying "I don't listen to recordings because they're always the same." A good fixed media part will have a depth and interest that brings the performers and audience into the work. Now, did Marshall do that? Dunno yet (nonesuch, get on the bandwagon and let me download same day at least...).

Raw power of the acoustic sound: to me that says "no Mahler sized tuttis." In that case Mozart doesn't have much raw power. No, unless the group is truly, 100% subservient, in that their role in the piece is completely secondary, then there is raw power.

Now, there is of course there is the reality that Marshall may have written a bad piece of music. He may have failed and created an overwhelming tape part with sparse background accompaniment. The mix in the hall may have been so far off that the fixed media dominated when it wasn't supposed to. All of these are readily possible.

But let's take a look at that last bit: Is it "bad' music, and why force young people to play it. Well, did he talk to any of the young performers? There are two really interesting videos that are recordings of the youth symphony skyping with Ingram Marshall about the piece. The musicians seemed very engaged in the conversation. And be sure to listen to part 2 as well.

And, maybe, here's the crux--these musicians don't know the tradition of electronic music. I'm guessing Kennicott doesn't either. Listeners are even more in the dark--not only do they have electronics, which is unknown and therefore "evil" AND Pärt like music, and you've got a recipe for a difficult reception. But the question is "why does this matter to the orchestra?"

Because the orchestra is about performing great music. If it is just a museum, then we limit the possibilities of great music, and actually ignore the tradition of working with living composers. We also take for granted that music that isn't "pop," that isn't something that can be completely understood in a single listening (at times), and that if you don't get it, you're not in the club. Maybe we, orchestras and all musicians, should strive to bring more people into the club. And to not get stuck on purely aesthetic issues--Kennicott doesn't like Ingram Marshall's piece. That's perfectly fine. But to turn it into demonizing new music and asking "why should young performers play it?" Because if no one first played Beethoven, we wouldn't play it now. Because if Stravinsky hadn't worked with the Ballet Russe and worked with a crazy, innovative choreographer and put together Firebird, then orchestras wouldn't be putting it on concerts as their "new music."

So, by having more than a 19th century aesthetic, are we showing fear? Are we destroying the orchestra by having outreach programs?

Or is the orchestra falling under the weight of a 19th century aesthetic that doesn't connect with as many people today? And who's fault is that? Obviously I love this music. I didn't get into music as an orchestral guy, but it grew on me. I didn't even play in an orchestra till undergrad (tiny school in rural Indiana--we had a band, mainly a marching band...and definitely no orchestra). But the problem comes from all sides, the contemporary folks and the "olde guarde."

One last anecdote: the Indianapolis Symphony Orchestra, as they were coming out of huge cuts and terrible press, got Time for Three as their resident chamber group, and scored a nice collaboration with New Amsterdam records. What came out of it were a series of concerts with tons of newer works, some pop music (Time for Three is known for their pop arrangements), and high attendance. That's right, they got results from the programming. Do you know who went?

Friends of mine from HS, people that had played in band, but hadn't played an instrument in 10 years. People that heard the buzz and wondered who Nico Muhly was. People that enjoyed instrumental music because of their experiences at a young age, being drawn into the music. People that, prior to that year, hadn't gone to the orchestra.

Then I look at their latest season. Conservative doesn't even quite cover it. The only "new" work that really takes a leading role is Gorecki's Third Symphony. It's a gigantic, beautiful work, but is 100% aesthetically Romantic.

No, orchestras have tons of problems. But outreach and "bad new music" isn't really the problem. At least not when a 29 year old, young professional musician looks at it...a musician that feels as locked out of the concert hall as he does the bar with his own music and aesthetic.

So, why don't we leave the criticism on the side of the road. When I posted about the conservative season by the ISO, I had lots of people jump down my throat, saying I should be "supportive of our orchestra no matter what." I responded "I AM supportive. If I wasn't, I wouldn't have told them. I want them to succeed, and I think they'll alienate the audiences they drew in the spring!" More yells at me. Who defended me? The musicians. Why?

Because being supportive means offering criticism, but also looking at facts. Until orchestras, and their staunch "olde guarde" defenders really look at the facts of a changing musical landscape, they'll continue to flounder.

And much respect to Philip Kennicott. His article did need written, and it shows a point of view I think many people have. Now let's really start the conversation, without the orchestra league (which, yeah, is kind of impotent), and without the management (cause, well...if you've read my past stuff, you'll know I'm pro musician run and anti-for profit farming that it's become). Let's find real answers and keep an important institution around

UPDATE: Check out my 2nd post on this topic, this one taking on Kennicott's ideas of new music.